From their Web site: Every dough is slightly different than the dough that was mixed the day before. No two ovens bake exactly the same way, and every bakehouse has a unique ecosystem. Our goal is to produce consistently beautiful, wholesome, and soul-satisfying bread. The process is time and labor intensive. In the end, a loaf of bread is more than the sum of its parts. It's the result of patience, dedication, and passion. The only thing more rewarding than baking a beautiful loaf of bread is sharing it with our friends and family. At Simple Loaf, we want to be a part of your family every day, whether it's a slice of toast in the morning or a baguette at the dinner table, we want the bread of our heart to find a place in yours.