From their Web site: In 1956, a 17 year old Italian immigrant stepped off his boat with little more to his name than the shoes on his feet.  44 years later, that very same man passed the torch of the most iconic bakery in New York City to my sister and I. Years of dedication and refining have contributed to the quality desserts we at Rocco’s have consistently delivered, with tradition never sacrificed for passing trends. Our business has stood the test of time, and we invite you to become part of its ever-growing legacy.

Rocco’s mission has always been simple and straightforward: the best quality service, ingredients, and products, with no exceptions.